Our Story

The Drop is a mountain bike apparel brand founded and operated in North Carolina. We specialize in high quality, affordable mountain bike apparel. We're riders and creatives dedicated to developing mountain bike apparel for the like-minded rider. We started The Drop simply out of a passion and love for mountain biking. To get closer to the sport and lifestyle we love so much.

Our name The Drop signifies, and highlights, that incredible feeling of stoke when you commit and drop into a line. Whether you've been riding a week or years we've all experienced it and are better off because of it. We try to embody that stoked feeling in everything we do - our riding, our products, our operations, our community efforts, environmental efforts and everything else. It's who we are and what we strive for each day.

We take riding and designing our gear pretty serious. Without pretending like we're developing spaceships or reinventing the wheel. Performance and quality are our top priorities. We believe that level of quality and design doesn't have to come with a premium price tag.

Our style concentrates on subtle and understated designs. Perfect for drop'n in on your favorite trail or drop'n in for beers with your buds. Reimagined riding gear, trail ready and bar approved.

Want to know more? Drop in and say hello, we'll be more than happy to answer any questions. Let us know if you have product feedback, design ideas or would like to see a new product from us. We love hearing from our community of riders and strive to make sure our products are what they need and want.

Also, check out The Drop core values here.